The Benevolence Farm "HELPS" Campaign
Role
Creative Director
With a team of 4, I developed a campaign for Benevolence Farm, a nonprofit aiding formerly incarcerated women. Our goal was to educate the community about the farm's programs, spread awareness of the organization, and encourage donations.
Campaign Goals
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To increase support from the local community
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To increase awareness of incarceration and incarcerated women in North Carolina
Strategies
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Create Personal Connections
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Share information regarding incarceration and incarcerated women
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Network with other organizations to display the intersectionality of incarceration
Main Logo
Secondary Logo
Icons
Color Pallette
Fonts
The creation of the HELPS acronym and accompanying style guide allows for the programs of Benevolence Farm to be broken down and fully explained to the public
Creative Development
Campaign Tactics
Community Outreach
Bring Benevolence Farm’s presence to local communities by selling products at local farmers markets. Educate the community in person using the H.E.L.P.S. framework.
Donation Guide
Gives specific examples of how monetary donations can assist BF and the population they serve within the 5 HELPS categories
Community Partnerships
Connect with pressing advocacy groups and non-profits that align with the different programs to educate on how BF is connected to other issues
