Link Transit
Project
Rebrand & Signage
While studying abroad in London I fell in love with the public transit system and the iconic design of the tube map. This brand redesign for Link Transit incorporates findings from my undergraduate research paper about the trends and common practices of transportation map design. In the paper, I focused on how design trends could be applied to benefit Elon’s local bus system.
Mapping it Out: An Evaluation of Public Transportation Maps with a Focus on the Burlington Link-Transit System
Transportation maps seek to communicate information about a transit system to the public so they can easily navigate and utilize the system. This research seeks to examine how the design qualities of transportation maps impact users’ experiences in order to make recommendations for improvements to the Burlington Link-Transit Map and Ride Guide. This research concludes with specific recommendations for the design of the Burlington Link-Transit map.